Prominent Celebrities in “Gangnam Style” Music Video associated advertisements) than he did via royalties from the song. In fact via “Gangnam Style”, Psy earned more money from YouTube (i.e. This song also helped established YouTube as an important and powerful tool in the music industry. Under traditional circumstances, the artists featured on music videos that blow up on YouTube are already popular in their own right. But this was a case of a singer who was by and large unknown becoming one of the biggest celebrities of 2012 as a direct result of his entertaining clip being featured on the medium. Role in making YouTube an important Tool in the Music Industry American Celebrities publicly express Love for VideoĪmongst the American celebrities who publicly took a liking to the video are Kay Perry, Tom Cruise and Britney Spears. But it is hip-hop artist T-Pain who is recognized as perhaps the first to have really caught on to the phenomenon, in addition to actually promoting it.
Guinness World RecordsĮarlier in September of that same year, Guinness World Records also declared the video for “Gangnam Style” to be the one with the most likes on YouTube. And it won an MTV Europe Music Award in the category of Best Video, even though Psy is a South Korean artist. And why? They have now set the maximum number of their counter to over nine quintillion. In fact YouTube had to modify its counter in order to accommodate for all of the views “Gangnam Style” was receiving. But it’s unlikely they will have to do so again.
For instance, it made history itself by actually being the first video ever to garner at least one-billion views on YouTube. This occurred on 21 December 2012. It subsequently went on to also become the first to reach two-billion views. We often talk about how certain songs’ music videos have contributed to them blowing up. There is perhaps no song in history where this is more true than “Gangnam Style”. So in the case of the wanna-be rich, Psy is in fact making fun of them by adopting the personality, from his comic perspective, of a member of that group himself.īut that does not negate the fact that both he and his romantic interest like to get down at night. So even though they may be falsely presenting themselves as rich by drinking pricey coffee, their tendency to enjoy the evenings is very much real. Indeed the lady herself is apparently one of such individuals. And being interested in her, the vocalist also adopts a Gangnam style where he is boasting about things which cannot actually be true. Or put differently, he is representing Gangnam even though he cannot actually afford the swanky lifestyle which the area is famous for. A Pickup Songīut all things considered, this is fundamentally a pickup song. Psy is someone who was known as a comedic entertainer even before this song dropped. So basically he uses the backdrop of liking a lady to also delve into the topic of wannabe-rich people. classy yet wild. Therefore he also enjoys coffee like she does, and as with her his “heart bursts when the night comes”. But being that he is indeed trying to pick her up, there is an element of machismo. So in touting his coffee-drinking skills, he actually exclaims he can down a hot cup in ‘one shot’. So in kicking it to her, Psy presents himself as someone with similar qualities, i.e. Moreover and perhaps most importantly, she has piqued the romantic interest of the singer.
costly and classy) in their ‘hood. And in the night said lady transforms from her refined demeanor into something like a party animal. Thus it is partially centered on a female enjoying coffee. This is reportedly an allusion to the fact that some young ladies in Korea feel compelled to buy expensive coffee ( via Starbucks) just because doing so is considered to be cool (i.e.
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